ROTARY’S VISION STATEMENT:  Together, we see a world where people unite and take action to create lasting change — across the globe, in our communities, and in ourselves.
Since Rotary’s founding in 1905, building personal and professional connections and serving the needs of others have been at the heart of the Rotary experience. Our ability to deliver this experience in clubs worldwide is a testament to Rotary’s strength. Standing on the cusp of eliminating polio, Rotary finds itself poised for the next challenge. The time is right to move toward realizing a new vision that brings more people together, increases its impact, and creates lasting change around the world.
The world today is not the same as it was in 1905. Demographics have shifted, the pace of change has accelerated, and technology has created new opportunities for connection and service. What hasn’t changed is a need for the values that define Rotary: fellowship, integrity, diversity, service, and leadership.
By honoring our past and embracing our future, we can evolve and keep Rotary not only relevant, but thriving.
To achieve the vision of Rotary International and The Rotary Foundation, four priorities have been set that will direct our work over the next five years.
INCREASE OUR IMPACT Rotary strives to change the lives of others for the better. Members invest volunteer and financial resources in a broad range of service activities, but Rotary will do a better job of measuring the results and outcomes of our work. Rotary can continue to attract members, partners, and donors by focusing programs and producing evidence of lasting impact.
   • Eradicate polio and leverage the legacy
   • Focus programs and offerings
   • Improve our ability to achieve and measure impact
EXPAND OUR REACH People are seeking ways to make a difference in the world and connect with others. How do we help them find what they’re looking for in Rotary? By creating unique opportunities for more people and organizations to get involved. Clubs will always be important. But to extend Rotary’s global reach, we’ll expand our current structure with innovative models that welcome more participants to Rotary and give them meaningful ways to unite and take action.
   • Grow and diversify membership and participation
   • Create new channels into Rotary
   • Increase Rotary’s openness and appeal
   • Build awareness of our impact and brand
ENHANCE PARTICIPANT ENGAGEMENT Recognizing the challenges clubs face in today’s changing world, Rotary will support their efforts to deliver an experience that engages and retains members. When we help clubs focus on the experience and value they give their members, we give Rotarians and other participants the opportunity to serve together, connect with one another, and have a more satisfying experience with Rotary.
   • Support clubs to better engage their members
   • Develop a participant-centered approach to deliver value
   • Offer new opportunities for personal and professional connection
   • Provide leadership development and skills training
INCREASE OUR ABILITY TO ADAPT To achieve Rotary’s vision and keep pace with changing global trends, our structure and culture must evolve. We’ll ensure that our operating and governance structures are efficient, flexible, and effective in delivering services to all of our participants.
   • Build a culture of research, innovation, and willingness to take risks
   • Streamline governance, structure, and processes
   • Review governance to foster more diverse perspectives in decision-making
More information on Rotary’s strategic plan can be found on the Rotary website, here: